Most film & video pros miss really out on this opportunity. If you do not use this trick you probably loose out on half or your potential projects that come your way. You know, when we are looking to buy something we are looking what other people say about the product or service that we are about to purchase. The same happens when clients are looking forward to work with you, wether you are a DP, producer, editor, make up artist anyone servicing the film and video industry. But most of us don’t use this trick to eliminate buying and hiring hesitation. And I get this because when clients hire production companies or talents it is an investment that no none wants to loose. Especially when hired the first time.
Man, I can’t wait to jump to the next big thing. And it seems to me that 4K is the next big thing. Not only is it a bigger image it’s also much sharper and contains obviously more details then regular HD. But with the quality comes a price as well. You have to purchase new gear that captures and processes 4K. The gear has to be fast and speedy and this can cost you thousands of $$$. Now, the question is always: When should you jump on in to the next thing? It can be a good idea to be an early adopter and grab some more marketshare if you’re one of the first to offer 4K in your niche. On the other hand when do you know it is too early to make the move? You might lose a lot of money by prematurely investing into the new system just to find out in a few years – when 4K is more established and widely adopted – that what you bought is either not the right thing or so outdated that you have to replace everything once again.
The toughest part in getting new clients is to get entrusted with a video project. I know, most of you have already a site, a portfolio where you show off your work and you might think that this is enough to have a potential client make a decision to choose you over other vendors to go ahead and entrusting you with the project. The problem is that 99% in the video field think like you. Now, what can you do differently to get ahead of them?
I get asked all the time: What would be your #1 hack to close deals quicker, overcome client adversity, mistrust and leave your competition behind. If I had to choose one this would be my choice: Client testimonials. Now, you might roll your eyes and say: Of course, everyone knows. Amazon uses them, consumer product sites uses them. But are you employing testimonials to convert up to 86% more of potential clients? Most of the sites I visit in the video and film industry don’t have them. What the marketing world discovered as the holy sales grail is snobbingly ignored in our industry. Shame. Read more..
Filmmaking is a great way to make a living. It’s creative, it’s fulfilling, and it changes with every project. You are never bored. One challenge in the past few years has been that a lot of filmmaker and video pros enter into the marketplace because gear and video equipment has never been cheaper and more accessible than it is today. Nowadays you don’t even need to go to film school in order to learn the craft. I immigrated to the USA 4 years ago and taught myself the trade from online tutorials beforehand.
Now, if there is increased competition how do you make sure that you keep being the best? Is it still enough to have the biggest talent or the best showreel on the block?
This happened to me regularly till not long ago. Imagine the following scenario:
A client hires me for shooting. Everything is agreed on and I’d get a phone call two days before the shoot and the client would ask: Can we have a break in between the shooting because the second interviewee isn’t ready till two hours after the first one is finished. We’ll pay you for your time but we don’t want to pay for the break in between.
Man, I hate those situations. What should you do? Do you just give in, lose money, and set yourself up for this kind of headache in the future? Or do you fight for your rights and put your relationship with the client into danger? What a catch 22. What can you do in order to prevent those situations that can cost you lots of money, or possibly a client?