Since I started EntreFilmmaker a few months ago, so many filmmakers and video pros write me over and over again how they are either frantically looking for work, or are simply out of business. They say they have to work side jobs like waiting tables or at working at Walmart for minimum wage. I’m not kidding you. This really pains me because I think since the social media explosion, the need for video has trippled. No video person in this day and age should be out of work.So, how can it be that people don’t make ends meet in such a lucrative market like film and video production?
In this EntreFilmmaker MasterSeries Episode I got all the cool hacks from one of the top super – niche filmmakers. In this video he will walk us through his process in finding a moneymaking super – niche. He shares where to find the most lucrative clients and how to get them to choose you as their go-to person for all their video advertising needs.
His super – niche is so “thin” that he has virtually no competition in making multiple 6-figures. Wouldn’t it be cool if you would work on projects with budgets that make challenging and fun film production possible?
Let’s do this.
Man, I can’t wait to jump to the next big thing. And it seems to me that 4K is the next big thing. Not only is it a bigger image it’s also much sharper and contains obviously more details then regular HD. But with the quality comes a price as well. You have to purchase new gear that captures and processes 4K. The gear has to be fast and speedy and this can cost you thousands of $$$. Now, the question is always: When should you jump on in to the next thing? It can be a good idea to be an early adopter and grab some more marketshare if you’re one of the first to offer 4K in your niche. On the other hand when do you know it is too early to make the move? You might lose a lot of money by prematurely investing into the new system just to find out in a few years – when 4K is more established and widely adopted – that what you bought is either not the right thing or so outdated that you have to replace everything once again.
Most film & video pros miss really out on this opportunity. If you do not use this trick you probably loose out on half or your potential projects that come your way. You know, when we are looking to buy something we are looking what other people say about the product or service that we are about to purchase. The same happens when clients are looking forward to work with you, wether you are a DP, producer, editor, make up artist anyone servicing the film and video industry. But most of us don’t use this trick to eliminate buying and hiring hesitation. And I get this because when clients hire production companies or talents it is an investment that no none wants to loose. Especially when hired the first time.
The toughest part in getting new clients is to get entrusted with a video project. I know, most of you have already a site, a portfolio where you show off your work and you might think that this is enough to have a potential client make a decision to choose you over other vendors to go ahead and entrusting you with the project. The problem is that 99% in the video field think like you. Now, what can you do differently to get ahead of them?
I get asked all the time: What would be your #1 hack to close deals quicker, overcome client adversity, mistrust and leave your competition behind. If I had to choose one this would be my choice: Client testimonials. Now, you might roll your eyes and say: Of course, everyone knows. Amazon uses them, consumer product sites uses them. But are you employing testimonials to convert up to 86% more of potential clients? Most of the sites I visit in the video and film industry don’t have them. What the marketing world discovered as the holy sales grail is snobbingly ignored in our industry. Shame. Read more..