Man, I can’t wait to jump to the next big thing. And it seems to me that 4K is the next big thing. Not only is it a bigger image it’s also much sharper and contains obviously more details then regular HD. But with the quality comes a price as well. You have to purchase new gear that captures and processes 4K. The gear has to be fast and speedy and this can cost you thousands of $$$. Now, the question is always: When should you jump on in to the next thing? It can be a good idea to be an early adopter and grab some more marketshare if you’re one of the first to offer 4K in your niche. On the other hand when do you know it is too early to make the move? You might lose a lot of money by prematurely investing into the new system just to find out in a few years – when 4K is more established and widely adopted – that what you bought is either not the right thing or so outdated that you have to replace everything once again.
In this episode I answer a question from Ellad Urman. He asks: What camera would you recommend if you are trying to get into 4K even though my
budgets are still small? I share with you my thoughts if going 4K makes sense today (July 2014), under which circumstances you should jump in, and when should you hold off and not spend your hard-earned money on this (awesome) development. It really is a case-by-case question.
My method for determining which recommendation to make is simple: Does it make financial sense to go 4K today? What is the possible ROI in being the kid with the new toy?
Now, let me ask you, did you already make the move? What is your experience? Was it worth it from a financial or business point of view? Would love to hear from you.